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Self-Publishing & Book Marketing Plans Overview

Self-publishing Plan

The Self-publishing Plan is a practical, 10-step roadmap that takes you from finished manuscript to published book, with built-in attention to marketing essentials. It is designed to reduce overwhelm, protect you from common scams, and give you clear, actionable tasks at each stage.


Self-publishing Plan-DIY

This option is for authors who want to stay in control and are willing to invest time to learn the process. You follow a structured sequence that covers manuscript preparation, working with editors, setting up your book with a packager, and planning your initial marketing tasks. Checklists and guidance help you move at your own pace while avoiding expensive mistakes.

Link: Self-publishing Plan-DIY


Hire an Expert: Self-publishing

This option is for authors who prefer a guided or done-with-you experience. I help you evaluate your current status, recommend the right tools and services, and assist with key tasks such as descriptions, platform setup, and preparing for launch. You still make all the decisions, but you don’t have to figure everything out on your own.

Link: Coming Soon


Book Marketing Basics

Book Marketing Basics is built around a 3-Step Plan that focuses on strengthening your book’s landing page, building your author platform, and then targeting your audience with effective marketing tactics. The goal is to stop wasting time and money on tactics that don’t work and instead build a solid marketing foundation first.

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DIY Book Marketing Basics

This option is for authors who want to handle their own marketing using a clear, structured framework. You’ll learn how to improve your landing page, clarify your audience, use social media strategically, and choose tactics that fit your budget, including how to use AI tools to support your efforts. The plan is designed so you can implement everything yourself, even if you’re new to marketing.

Link: Book Marketing Basics-DIY


Hire an Expert: Book Marketing

This option is for authors who want expert support in implementing the 3-Step Plan. I can help you refine your book’s positioning, strengthen your landing page, and design targeted campaigns that focus on reaching the right readers rather than the general public. Together, we choose tactics that align with your goals and budget, so your marketing efforts have the best chance of paying off.

Link: Coming Soon


if you wish to discuss your situation, email me with a convenient time and your time zone and I’ll set up a complementary 30 minute Zoom meeting.


Schedule a Zoom meeting
  • Home
  • Hank's Books
  • The Writers Panel
  • FAQS
  • About me
  • Hank's Stuff
  • Courses
  • Hank's Blog
  • Self-publishing and Marketing Plans
Visit our Facebook page
Visit our X profile
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